I dare to say Somerset House doesn't ever make it to top 10.
under the radar
Neoclassical architecture
Free general admission
Great location along the River
Open-air events at the Edmond J. Safra Fountain Court:
Fountain dance
Home to London Fashion Week/Weekend
Outdoor live music, film, edu performances
Winter ice rink
Art, fashion, photography exhibitions
Bookshop with a selection of handpicked books for art, fashion, photography, graphic design, interior design and architecture
Houses 2 of best cafes in London
Take a glance at the statistics (Mintel Visitor Attractions 2013)
Top 10 visitor attractions/Number of visitors in 2012:
1) British Museum 5,575,946
2) Tate Modern 5,318,688
3) National Gallery 5,163,902
4) Natural History Museum 5,021,762
5) V&A 3,231,700
6) Science Museum 2,989,000
7) National Portrait Gallery 2,096,858
8) Old Royal Naval College 1,778,019
9) British Library 1,413,967
10 )National Maritime Museum 1,128,944
With 2,507,735 visitors that year, Mintel couldn't be bothered to secure a spot for Somerset House.
The House sure does need to take an immediate action to raise awareness.
The fact that Somerset House turning into the runway and showroom twice a year remains the compelling reason to love it without regret. My affection to this art and culture centre has literally been reinforced after seeing Kodaline play for the summer series there in July. Steve himself has amazed twice at how stunning the venue was.
During my PR course, I reckon C'est une bonne idée to come up with a PR to increase the awareness that Somerset House deserves.
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