Confirmed, Wang x H&M
*My first attempt on press release as one of the assignments from my absolute fav PR course back in October, 2014.
News Release
For immediate release
October 23, 2014
Confirmed, Wang x H&M
Alexander Wang for H&M will be out on November 6
The wait is over. Alexander Wang is the next to join the array of H&M designer collaborations. Fashionitas have been holding breath since the rumour mill has been spinning around the fashion world early this year. The limited collection of the luxury sportswear is confirmed to hit high streets on November 6, available in-store and online.
The lookbook of the full collection has finally been revealed, featuring boxy cropped sweatshirts, leather trousers, leather jacket and workout gears as well as sport accessories such as boxing gloves. The collection is designed to complete your workout wardrobe with avant-garde statement pieces. A launch event will be taking place in New York on October 16 at 20:15 EST to celebrate Wang’s debut high street collaboration.
The 30-year-old designer never fails to live up to the expectation. Each piece defines the Wang lifestyle. The silhouette remains true to his iconic luxury sporty aesthetic with boldness and edginess. The colour palette stays rather subtle in monochrome, accentuating the use of fabric and the concept of utility luxe.
Wang is considered “one of the most important fashion talents of the young generation”, Margareta Bosch, the creative advisor of H&M, was proud to announce the team-up in April. The joint forces though show no evidence of long-term growth for both sides. The Swedish fashion retailer has been creating a buzz with a series of designer collaborations since 2004, such as Marni, Isabel Marrant, and Lanvi.
In order not to be jostled off from the bandwagon, the creative director of Balenciaga has also joined the parade of co-branding as the 17th guest designer. “The partnership is my absolute pleasure.” Wang exclaimed with honour.
Note to Editors
For live updates please follow #ALEXANDERWANGxHM on Twitter and Instagram
For Alexander Wang x H&M collection launch event detail please visit
wangxhmlive.hm.com/AlexanderWang
For photos from Alexander Wang x H&M event and collection please visit
hm.com/press
For further information please contact
Media Relations
Phone: +46 8 796 53 00
Email: mediarelations@hm.com
About H&M
Established in 1947, the Swedish clothing retailer provides affordable head-to-toe fashion and beauty products in 53 countries across 4 continents.
Please visit www.hm.com/gb/
About Alexander Wang
Taiwanese-California-born fashion designer presented his first ready-to-wear collection in New York in 2007 and a diffusion range for women, T by Alexander Wang in 2009. In 2013, he was assigned the title of creative director for Balenciaga.
Please visit alexanderwang.com/
Category: Retail and Fashion
Shortlist
Stylist
GQ (UK edition)
Glamour Magazine UK
Two weekly free lifestyle magazines, Shortlist and Stylist, have the highest circulation as well as print and digital readership in UK. GQ and Glamour top the chart in the category of paid fashion magazine (ABC circulation: Consumer Magazines).
Methods of distribution:
H&M own company database
PRweb
Reuters (uk.reuters.com/subjects/fashion)
