Whistles

Pardon, high street fashion. 

(Yo! Topshop, ZARA, H&M, I am talking to you!)

This post is dedicated to Whistles and COS.

To begin with Whistles, I have to mention that it can be so viral when content marketing meets bloggers.

(Disclaimer: Though I am a marketing communications student, the nuts and bolts of the marketing I possess is still at minimum, and I am not ashamed.)

Anyway, why Whistle has something to do with content marketing?

Because the British boutique-ish fashion brand has been playing with it sneakily. 

All of my fav bloggers/YouTubers have confessed their splurges on Whistles with amiability more than once.

My first acknowledge of Whistles started with Hello October, a Brighton-based blogger called Suzie (adore her!), followed by Anna from Vivianadoesmakeup as well as her BFF Lily Pebbles (love them! Met them in person at Grosvenor Square last month!), etc, whose subscribers/followers/readers belong to Whistles’ target audience. 

The design concept is pretty simple.

Whistle women are contemporary and independent.

The effortless style updates your everyday wardrobe with an instant chic with ease. 

A transition from workwear to a night-out outfit is not a problem at all.

Stepping into any Whistles outlet, it is not impossible that you will find out the staffs at Whistles are all such a babe! 

How they style, mix & match is just so inspiring.

They do know how to whistle! lol

Recently just welcomed this lovely navy stripe print silk trousers and currently am eyeing on this beautiful navy jumpsuit. 

The power of social media on digital communications has not only rendered a brand the ease of customer acquisition and retention but also reinforced the customer engagement.

How can it be not viral when every single popular blogger is raging on the same thing at the same time?

You’d understand if you have witnessed the incidents of the Urban Decade Naked Palette and Bioderma, etc.

My alternative to Whistles would be COS, which is considered more wallet-friendly.

Less is more concept has been clearly voiced out loud.

It’s all in the detail, fabric texture and material.

Did I mention that they have the cutest brand ambassadors in every single outlet?

The colour palette and the silhouette are probably inspired by fashion designers who always looks ultra chic in black, grey, or navy.

Not glossy or fashion-y, but a bit of Nordic Scandinavian aesthetic vibe.

Do I make sense?